Industry:
Wine and Spirits Retailer
Location:
United States (Confidential)
Products Used:
- Wall Washer LED Lighting System
Project Overview
A leading wine and spirits retailer aimed to enhance in-store ambiance and shopper experience by upgrading their shelf illumination system. The retailer needed an effective, scalable lighting solution that would align with their goals of improving customer satisfaction and driving sales.
Challenge
The retailer’s existing top-shelf illumination system presented several drawbacks:
- Uneven Lighting: Only the top shelf was illuminated, leaving shelves 2-5 in shadow.
- Distracting Visuals: The current system made the light source itself visible, creating a harsh and distracting experience for shoppers.
- Inefficient Performance: At an arm’s length, the light was blinding, and its uneven spread did not enhance the visibility of lower shelves, impacting overall product appeal.
The retailer sought a solution that could:
- Ensure even illumination across all shelves.
- Eliminate distracting glare from visible light sources.
- Deliver measurable improvements in shopper experience and engagement.
- Scale for all stores and within budget
Solution
The Lighting for Impact Wall Washer LED system was tested in a pilot store, replacing the existing top-shelf system.
Key features of the solution included:
- Uniform Illumination: The Wall Washer evenly illuminated all shelves and the floor, enhancing product visibility and appeal.
- Invisible Installation: The lighting system was designed to stay out of the shopper’s line of sight, ensuring focus remained on the products.
- Efficiency and Cost Savings: The system required fewer components and lower installation costs, as no licensed electricians were needed for setup.
Results
The Wall Washer system delivered significant improvements:
- Enhanced Illumination:
- Lux Levels Readings: Wall Washer averaged 281 lux compared to 77 lux for the existing system — a 295% increase in brightness.
- Improved Shopper Experience:
- Shoppers found the even lighting calming, leading to longer dwell times and larger basket sizes.
- The inviting ambiance encouraged shoppers to explore the shelves thoroughly.
- Operational Savings:
- Lower component and installation costs compared to the previous system.
- Scalable and practical for both new and existing stores.
Why Lighting for Impact?
The retailer chose Lighting for Impact for its superior performance, affordability, and shopper-centric design. Unlike the existing lighting, which detracted from the shopping experience, the Wall Washer system seamlessly enhanced the visibility of all shelves and products, creating an engaging and welcoming environment.
The Power of Light
This retailer’s experience demonstrates the power of shelf edge lighting to transform the in-store experience and achieve a cost-effective, impactful upgrade. Wall washer lighting improved the store’s ambiance, encouraged shopper engagement, and supported their goals of growing sales and customer satisfaction.
Want to see more? Level up with uplit panel lights to make your bottles glow. See more ways Lighting for Impact can transform your wine and spirits shopping experience, or contact us today to discuss your project ideas or request a quote.
