2022 Sweets & Snacks Expo | May 24 —May 26, 2022 at McCormick Place in Chicago, IL
Lighting for Impact is honored and excited to participate in this year’s Destination Front-End Exhibit by providing lighting solutions for all of the fixtures and displays located at the presentation stage, Booth #11671. Stop by and see for yourself the dramatic difference our lighting makes to elevate the shopper experience.
This year’s event brings together leading industry experts to offer big-picture insights that help attendees predict shopper trends and stay one step ahead of their competition. Lighting for Impact and Impulse Marketing Company Team Members will be sharing knowledge of best practices for checkout and front-end design through various all-day educational presentations. Look forward to sessions by:
- Cam Cloeter, Principle and Founder, Lighting for Impact
- Graham Cloeter, Partner, Impulse Marketing Company and Vice President Client Solutions, Lighting for Impact
- Mindy Asper Weith, Partner, Impulse Marketing Company, and long-time advisor to Lighting for Impact
- Many other industry thought leaders and professionals
Destination Front-End
Educational Sessions
Destination Front-End takes a closer look at the front-end experience, covering topics from merchandising best practices, disruptions on the front-end, new technologies and more to help Sweets & Snacks Expo attendees learn to manage through this vital and ever-changing section of the store.
Evolving Shopper Trends for Front-End
This session will provide insight into shopper awareness and preferences at the point of transaction and combine IRI survey results and Impulse Marketing’s insights to give attendees an up-to-date look at the checkout shopper.
Tuesday, MAY 24 – 9:30 AM – 10:20 AM
Best Practices for Checkout Merchandising
This session will share examples of what best-in-class merchandising looks like for large and small format retailers across all pay points and provide practical tips for driving confectionery and snack sales.
Tuesday, MAY 24 – 10:30 AM – 11:20 AM
The Future of Checkout with Standard AI
More than ever, shoppers are demanding a seamless checkout experience. This session will review how retailers are adapting front-of-store transaction spaces, share what’s in store for the future and offer ideas on how to continue to drive unplanned purchases.
Tuesday, MAY 24 – 11:30 AM – 12:20 PM
Checkout Update: Trends & Opportunities for 2022
This session will share new insights from Checkout Update 2022, Impulse Marketing’s annual study on checkout category trends, and provide a first look at Impulse Marketing and IRI’s Checkout Scorecard.
Tuesday, MAY 24 – 2:00 PM – 2:50 PM
Managing Effective Front-End Merchandising Programs with Brookshire Grocery
This session will share best practices for creating effective front-end merchandising, discuss how retailers are overcoming current challenges in the space and provide an overview of what key players are planning for the future.
Tuesday, MAY 24 – 3:00 PM – 3:50 PM
Managing Effective Front-End Merchandising Programs with Wakefern
This session will share best practices for creating effective front-end merchandising, discuss how retailers are overcoming current challenges in the space and provide an overview of what key players are planning for the future.
Wednesday, MAY 25 – 9:30 AM – 10:20 AM
Checkout Update: Trends & Opportunities for 2022 (Encore Presentation)
This session will share new insights from Checkout Update 2022, Impulse Marketing’s annual study on checkout category trends, and provide a first look at Impulse Marketing and IRI’s Checkout Scorecard.
Wednesday, MAY 25 – 10:30 AM – 11:20 AM
Building a Great Checkout Experience
This session will share examples of what best-in-class merchandising looks like for large and small format retailers across all pay points and provide practical tips for driving confectionery and snack sales.
Wednesday, MAY 25 – 11:30 AM – 12:20 PM
Evolving Shopper Trends for Front-End (Encore Presentation)
This session will provide insight into shopper awareness and preferences at the point of transaction and combine IRI survey results and Impulse Marketing’s insights to give attendees an up-to-date look at the checkout shopper.
Wednesday, MAY 25 – 1:00 PM – 1:50 PM
The Future of Checkout with Mashgin
More than ever, shoppers are demanding a seamless checkout experience. This session will review how retailers are adapting front-of-store transaction spaces, share what’s in store for the future and offer ideas on how to continue to drive unplanned purchases.
Wednesday, MAY 25 – 2:00 PM – 2:50 PM
Best Practices for Checkout Merchandising (Encore Presentation)
This session will share examples of what best-in-class merchandising looks like for large and small format retailers across all pay points and provide practical tips for driving confectionery and snack sales.
Thursday, MAY 26 – 9:30 AM – 10:20 AM
Checkout Update: Trends & Opportunities for 2022 (Encore Presentation)
This session will share new insights from Checkout Update 2022, Impulse Marketing’s annual study on checkout category trends, and provide a first look at Impulse Marketing and IRI’s Checkout Scorecard.
Thursday, MAY 26 – 10:30 AM – 11:20 AM
Click on the image above or HERE for an interactive and detailed expo floor plan map.
Click on the image above or HERE to access/download our Sweets & Snacks Expo flyer.
Click on the image above or HERE to see additional renderings of the Destination Front-End layout.
Click on the image above or HERE to access/download our Retail LED Lighting Solutions look book.
Click on the image above or HERE to access/download our 2022 LED Retail Merchandising Solutions catalog.
Click on the image above or HERE to access/download a one-page PDF.
Click on the image above or HERE to access/download the PDF.
Destination Front-End
Session Presenters
CAM CLOETER — Principle & Founder, Lighting for Impact
Before founding Impulse Marketing Company, Cam Cloeter served several companies including Coca-Cola USA, Mars Wrigley, Time Warner, Viacom and Source Interlink in various leadership roles throughout his career. He founded Impulse Marketing Company (IMC) in 2002 and co-founded Lighting for Impact in 2012 to help retailers and suppliers optimize checkout category performance. Cam regularly uses his expertise in in-store merchandising analytics and insights to create custom merchandising solutions. He is recognized as an expert in front-of-store merchandising and frequently speaks at industry events.
GRAHAM CLOETER — Partner, Impulse Marketing Company
Graham Cloeter is a partner at Impulse Marketing Co. For nearly two decades, Impulse Marketing has helped retailers and brands develop strategies to create a better checkout experience and drive immediate consumption sales. IMC’s analytical approach to merchandising provides retailers and brands with insight into how shoppers transact, what they expect to find at checkout and how best to create holistic solutions that maximize both shopper experience and conversion.
MINDY ASPER WEITH — Partner, Impulse Marketing Company
Mindy Asper Weith is a partner at Impulse Marketing Co. For nearly two decades, Impulse Marketing has helped retailers and brands develop strategies to create a better checkout experience and drive immediate consumption sales. IMC’s analytical approach to merchandising provides retailers and brands with insight into how shoppers transact, what they expect to find at checkout and how best to create holistic solutions that maximize both shopper experience and conversion. An entrepreneur at heart, Mindy has a passion for finding new, innovative solutions for retail challenges as proven by her many roles at early-stage companies as an executive, advisor, and founder.
TOM MCGINLEY — Consultant, Client Insights, In-Store Solutions Group, IRI
Tom McGinley is an in-store solutions group (ISG) consultant at IRI. Tom provides insights and support to help clients understand the merchandising conditions that drive consumer demand and brand performance. ISG focuses on merchandising to uncover opportunities to grow share of space through POS integration and analysis. He brings over 20 years of leadership experience working across multiple CPG industries as a retail buyer, category manager and national account insights manager to drive impactful results at every organization he has been involved in.
Additional Destination Front-End Presenters
TOBY AWALT — Director of Product Marketing, Mashgin
TIM BARNES — National Account Executive, True Manufacturing
MICHELLE BOONE — Vice President, Category Management – Center Store, Brookshire Grocery Company
JOSEPH GUZMAN — Non-Perishable Merchandising Manager, Wakefern
MARLOW NICKELL — Co-Founder, GroceryTV
LANCE OELKE —Managing Partner, Complete Fixture Solutions
MICHAEL SUSWAL — Co-Founder and Chief Business Officer, Standard AI
Installations
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Lighting for Impact offers innovative and affordable retail LED merchandising solutions to transform the way your customers see, shop and spend. Our mission is to help retailers and brands enhance the in-store shopping experience.
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