The Situation
Giant Food, a well-established supermarket chain founded in 1936, continues to invest in improving the in-store shopping experience across its locations. As shopper expectations evolve and competition for in-store attention intensifies, Giant focused on enhancing how products are seen, evaluated, and selected at the shelf.
The Challenge
Like many grocery retailers, Giant faced a common but often overlooked issue: At the shelf level, where shoppers are actively making decisions, product visibility was sub-optimal.
Even in well-merchandised categories, inconsistent or insufficient lighting can make it harder for shoppers to:
- Read labels
- Compare products
- Notice premium or high-margin items
The Solution
Giant partnered with Lighting for Impact to implement C-Channel down lighting across a wide range of in-store shelving.
The solution was designed to integrate seamlessly into existing store environments, using:
- Rare earth magnetic mounting for fast, non-invasive installation
- Compatibility with metal gondola shelving, including systems with pushers
- Flexible deployment across multiple categories
Where It Was Installed
Shelf lighting was applied strategically across high-impact categories, including:
- Health & Beauty
- Natural & Organic
- Wine & Spirits
The Impact
By introducing targeted illumination at the shelf level, Giant transformed how products are experienced in-store.
The result:
- Improved product visibility in the 3-foot zone where decisions happen
- A more engaging and visually consistent shopping environment
- Enhanced perception of product quality and merchandising execution
Most importantly, this investment contributed to:
- Increased shopper engagement
- Growth in basket size
- Stronger shopper loyalty
