America’s convenience stores have grown in both square footage and revenue over the last 15-20 years. C-stores experienced record sales in 2023, hitting a total of $859.8 billion. The average basket also increased by 3.7% to $7.80. This dramatic increase in sales is due in part to better shopping experiences.
LED retail lighting is one key element in transforming the shopping experience. How Convenience Stores Use Lighting To Improve Profitability
Today’s convenience stores are bigger, brighter, and cleaner-looking than ever. Industry leaders like 7-Eleven, Love’s, and Circle K have been hard at work raising the bar for the C-store shopping experience with organized, well-lit displays.
Here are some ways C-store chains leverage retail lighting.
Creating a Modern Retail Atmosphere
Shoppers are spending more time and money in modern C-stores, and the atmosphere is a key reason for this. A clean, well-lit convenience store creates a more pleasant shopping experience, which invites shoppers to take their time browsing. When shoppers spend more time in a store, they tend to spend more money, too.
Drawing Shoppers’ Attention to More Profitable Merchandise
Retail shelf and display lighting is a convenience store’s most effective tool for attracting shoppers’ eyes. The right lighting can attract more shoppers to the most profitable areas of your store. Beverage stations, health and beauty displays, wine, and grab-and-go breakfast items can all benefit from a lighting upgrade.
Cooler lighting will drive more traffic to your beer cave as well as milk and dairy.
Pegged and undershelf checkout lighting can also drive more impulse purchases at the register.
Increasing Profitability With Efficient, Long-Lasting LED Lighting
While the striking effect produced by LED-lit displays is the first thing most people notice, their energy efficiency and longevity are equally important. LED lighting is up to 44% more efficient than fluorescents, lasts up to 2.5 times longer than fluorescents, and lasts 3-8 times as long as incandescent lighting. This efficiency means LED lighting saves you money.
Industry-Leading Convenience Store Lighting
Lighting for Impact’s solutions can help ensure that your C-store receives its fair share of the convenience industry’s record sales. We sell a wide range of retail lighting and provide advice and planning assistance to help you find the right solution for your business. Use our interactive before-and-after tool to see how we can transform your C-store with lighting.
If you have questions about our solutions, please contact us online or at (844) 218-4112.
