Leverage the Psychology of Light to Enhance Health & Beauty Sales
It’s no secret to shop owners that the health and beauty aisle is one of the most profitable sections of the store. So, it makes sense to do whatever you can to increase dwell time and basket size with shoppers in this part of your store. This is why so many successful stores invest in health and beauty lighting. But, how do we know that the right lighting results in more sales?
We know the logic behind using light to influence shopper behavior is sound because it is based on decades of behavioral studies. Much of the foundational science behind retail lighting and its effects on behavior comes, in part, from Dr. John Flynn. His study published in the Journal of the Illuminating Engineering Society in December of 1977 was significant to retail LED lighting design in application in several key ways.
Dr. Flynn’s behavioral research affected retail lighting use and design in the following areas:
- Shopper Impressions: The study explores how environmental lighting affects user (shopper) impressions, suggesting that light serves as a medium that alters the information content of the visual field.
- Behavioral Responses: It investigated whether different lighting patterns can act as cues that influence consistent behavioral responses among occupants in a space.
- Design Evaluation: Dr. Flynn’s research implies that lighting design should be assessed for its effectiveness in establishing cues that facilitate or alter a user’s (shopper’s) understanding of their environment and activities around them.
Health and Beauty Aisle Is the Most Profitable Aisle
Because health and beauty aisles are so profitable, retailers should aim to increase the amount of time shoppers spend in this part of the store, and how much they buy. Here are the factors that drive health and beauty profitability:
- Higher margins: Most items in health and beauty have bigger profit margins.
- Frequent purchases: Shoppers regularly buy to replenish their supplies.
- Impulse buys: The health and beauty section often triggers impulse purchases.
- Brand loyalty: Health and beauty shoppers stick to their favorite brands despite price.
- Variety and trends: The change of season and other factors vary your offerings.
- Cross-selling: Health and beauty complements other sections, boosting sales.
Retail LED Lighting Drives Health and Beauty Sales
The health and beauty aisle is the most image-oriented section of a pharmacy, grocery, or convenience store. You’ll usually find mirrors, more elaborate displays, and lighting features like backlit header panels and other retail lighting upgrades.
The reason for this premium lighting? It boosts sales. Here’s how:
Captures shopper attention
Display lighting beckons shoppers from a distance, piques their interest, and invites them to take their time browsing products. See the difference for yourself in the before and after slider below.
Showcases products
Backlit header panels and LED panel lights showcase popular brand names and attract attention to the packaging of cosmetics, personal grooming, and other profitable products in the health and beauty aisle.
Boosts the customer experience
Valance lighting overhead helps create a more intimate, upscale ambiance, and uplit panels and overhead LED panel lights give the entire aisle a clean, chic, modern look — ideal attributes for health and beauty.
LED Lighting Upgrades for Your Health & Beauty Aisle
The right LED lighting plan is key to driving health and beauty sales. LEDs get more shoppers to the aisle and encourage them to stay there longer — and that’s half the battle won.
Here are just a few of the exceptional LED lighting products we offer at Lighting for Impact:
- Retail Display Accessories: Retail display accessories like backlit header panels are well-suited to the health and beauty aisle.
- Overhead Lighting: LED Valance lighting and wall washers create a luxury ambiance in your health and beauty aisle.
- Up and Down Lighting: Our quick-snap Q-channel lighting is easy to install and casts an attractive glow on cosmetics and personal care product packaging.
- Down Lighting: C-channel down lighting is a versatile, durable, and cost-effective way to modernize your undershelf lighting and pegged merchandising displays.
Lighting for Impact: Retail LED Lighting That Gets Noticed
Our focus at Lighting for Impact is providing modern LED retail lighting solutions and systems that deliver substantial ROI at the register. Our products, designs, and consultation help lead your shoppers to spend more time and money in your store.
Retail LED lighting is one of the most cost-effective upgrades you can make to your health and beauty section and entire store. Well-designed LED arrangements boost dwell time and average spending — they also save you money on electricity. Additionally, LED lighting in your store also requires less servicing and less frequent replacement making it more convenient than fluorescent lighting.
If you have questions about any of our retail lighting solutions, please contact us online or call us at (844) 218-4112.
