W-channels are used in applications such as peg merchandising, canopy lighting, and pushers that stand out in front or above products to shine light up and/or down on the product. In case of canopy or peg application, W-channels are paired with brackets to hold the channel to the shelving wall.


  • Patented "W" shape reflects light back toward the product
  • Can be built with up lighting, down lighting or both
  • Caps on both ends provide corn strain relief and a clean finish
  • Robust extrusion allows mounting on the front face of fixtures
  • Standard colors are black and almond with custom colors available by request
Download the spec sheet for more information.


Together, our mission is to help retailers and brands improve the in-store shopping experience leveraging our LED solutions. Our team consists of both merchandising and engineering experts to help design, plan, and install the most impactful yet affordable LED solutions for your in-store merchandising.


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