Big Y

Big Y needed a way to make their health, beauty, and wellness categories more visible, approachable, and easier to shop.

They partnered with Lighting for Impact to install backlit header panels and wall washer lighting to improve category visibility and create a more engaging shopping experience.

Solutions Implemented:

Locations In-Store:

- Health & Beauty (HBA)
- Wellness aisles

Case Study

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Gallery

Project Summary

LED shelf and display lighting enhances product visibility and brings out the natural color and detail of packaging. By improving clarity across health and beauty aisles, lighting helps captivate shopper attention, increase dwell time, and elevate the overall shopping experience.

Impact at the Shelf

Enhanced color vibrancy of packaging and readability of labels
Increased dwell time and new product discovery
Improved shopper engagement and basket size

Why It Works

In grocery environments, visual appeal directly impacts purchase behavior. Lighting enhances product appearance — inviting shoppers to browse longer. Increased dwell time delivers greater basket size and store profitability in health and beauty (HBA) aisles.

“We worked with Lighting for Impact to design an LED merchandising solution for our new store’s HBA department. The LED undershelf lighting makes the department feel light and bright – making it more inviting for our shoppers to browse and shop. The LED header panels highlight category location, enabling shoppers to easily navigate to categories on their lists. Lighting for Impact was a great partner to Big Y helping us through selecting the right LED components to helping us install at the store. We couldn’t be happier with the results!”

Lori Bryant

Project Manager of Store Planning, Big Y