Circle-K
Circle K partnered with Lighting for Impact to implement LED shelf and display lighting across key areas of the store, including aisles, end caps, checkout, and undercounter displays.
Designed for seamless integration with existing fixtures, solutions enhance product visibility and guide shopper attention throughout the store, creating a more engaging experience and improving overall store performance.
Solutions Implemented:
Locations In-Store:
-
- Center store aisles
- End caps
- Checkout
- Undercounter displays
- Pegged merchandising & pusher systems
Gallery
Project Summary
LED shelf and display lighting enhances product visibility and improves navigation throughout convenience retail environments. By highlighting key categories such as sweet and salty snacks, candy, health & beauty (HBA), and checkout, lighting helps captivate shopper attention and supports stronger basket share and more intuitive purchase decisions.
Impact at the Shelf
- Improved shopper engagement with assortments
- Elevated perception of freshness and quality
- Enhanced shopper attention to impulse items at checkout
Why It Works
Convenience shoppers rely on quick visual cues. Lighting helps define product zones and draw attention to key categories — making it easier for shoppers to identify items and make selections quickly.
“This product is impressive and makes you stand out against competition. I’ve had them install it — and have installed some myself. It is easy to install and not intrusive to any display. We will continue to do business with them.”
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