Cumberland Farms
Since its founding in 1939 in Cumberland, Rhode Island, Cumberland Farms has grown into a beloved convenience destination — with more than 575 locations spanning the Northeast and Florida. Cumberland Farms has earned its reputation as a shopper favorite and category leader focused on delivering a fast, clean, and engaging customer experience.
LED shelf and display lighting enhance product visibility and improve shopper engagement. By illuminating key categories such as wine, snacks, and candy, shoppers have an elevated in-store experience that drives results. Shelf lighting supports shopper browse time and basket size. See the difference in the ‘Before & After’ gallery below.
Before/After Gallery
Impact at the Shelf
- Increased visibility across high-traffic product zones
- Elevated perception of freshness and quality
- Enhanced shopper experience that builds loyalty
Why It Works
Convenience shoppers make fast decisions. Lighting helps products stand out instantly — reducing friction and supporting easier discovery, quicker selections, and more confident purchases.
“Everyone carries similar products and similar offerings — but how you present it to the customer is the difference maker. The LED lighting did it for us!
I would highly recommend having Lighting for Impact and LED lighting in your stores, starting with the most important sets in your gondola runs. It’s almost a ‘no-brainer’ in our mind. Lit shelves work.”
Ready for the Next Steps?
844.218.4112
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