Food City

Food City partnered with Lighting for Impact to implement LED shelf lighting across the entire store, from center aisles to checkout.

By integrating lighting into both new and remodeled locations, Food City enhanced category visibility, improved the shopper experience, and drove measurable increases in sales.

Solutions Implemented:

Locations In-Store:

- Center store aisles
- Health & Beauty, Wine, Pharmacy, Bakery
- Checkout & self-checkout
- Refreshment zones
- Loss prevention cases

Case Study

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Gallery

Project Summary

LED shelf and display lighting improves product visibility and enhances the appearance and packaging design of grocery items. By illuminating displays across the center store, HBA, and pharmacy aisles, shoppers can see better, read label information, and grow their basket size with confidence. Refreshment zones near checkout also captivate shoppers in the ‘reward phase’ of their trip.

Impact at the Shelf

Improved visibility across departments
Increased engagement in key categories
Enhanced overall shopper experience

Why It Works

In grocery retail, visual appeal directly impacts purchasing behavior. Lighting enhances how products are perceived — making them appear fresher, more vibrant, and more appealing to shoppers. In pharmacy, lighting serves to assist shoppers in reading label information.

“Lighting for Impact has been our partner in this quest to enhance the guest experience in our stores. They work closely with us in every store and category to optimize illumination and provide the best value for our money. The results have been nothing short of amazing. Shoppers love the look — and we love the increase in sales.”

Ross Purdy

Vice President — Center Store Operations, Food City / K-VA-T Food Stores, Inc.