Food Lion
Food Lion is a major grocery retailer with more than 1,000 locations across the Southeastern and Mid-Atlantic United States, serving millions of customers each week. With a strong focus on value, freshness, and accessibility, Food Lion locations rely on effective merchandising and product visibility to support shopper engagement and loyalty.
LED shelf and display lighting enhances product visibility and improves the presentation of assortments. By bringing out color, detail, and clarity across checkout and refreshment zones, lighting helps guide shopper attention to impulse items and support a pleasant and memorable lasting impression at checkout.
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Impact at the Shelf
- Enhanced color vibrancy across refreshment zone and checkout assortments
- Improved shopper attention to impulse items at checkout
- Elevated shopper experience at checkout
Why It Works
In grocery retail, incremental sales at checkout can add up quickly. Checkout is the last opportunity for a store to make a great ‘final impression’ on the shopper before they depart. Enhancing the reward phase of a shopper’s journey is simple and affordable.
“Providing our customers a great experience at checkout is mission critical at Food Lion. We decided to install LED lighting on our checkout fixtures in 2015, and have done so ever since. Simply put, the LED lighting brightened our shopper’s experience and lifted sales. LED lighting is a cost-effective way to drive home our point of difference in our stores.”
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