Love’s Travel Stops

Love’s partnered with Lighting for Impact to implement LED shelf lighting across existing stores and new builds, leading to enhanced product visibility and a more consistent, easy-to-shop experience.

Solutions Implemented:

Locations In-Store:

- Checkout & undercounter
- Mobile-to-go walls
- Center store shelving

Case Study

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Gallery

Project Summary

The full-store experience Love’s creates with LED shelf and display lighting enhances visibility throughout its large-format retail environments. By highlighting all of center store, merchandising walls, loss prevention cases, and checkout — lighting captivates shoppers and supports browsing, discovery, and purchase decisions.

Impact at the Shelf

Eliminates shadows caused by overhead lighting
Enhances color vibrancy of assortments
Elevates perception of freshness and quality
Improves shopper attention to impulse items at checkout

Why It Works

In large-format environments, visibility challenges increase with scale. Powerful overhead (ceiling) lighting can make shelves more shadowy. Shelf lighting helps shoppers see everything available where decisions are made. Products and categories can stand out even in expansive layouts.

“Let there be light! What a bright, clean, inviting shopping experience. We experienced double-digit, comp-store sales growth with Cameron Cloeter & Lighting for Impact at Love’s Travel Stops while integrating lighting into improved layouts, clearer sight-lines, and better merchandising presentation.”

Chuck White

Principal & Chief Strategist, C.White Marketing