Spec’s
Spec’s partnered with Lighting for Impact to install magnetic C-Channel shelf lighting throughout its North Lamar location in Austin.
The result is a brighter, more engaging store environment that draws shopper attention across aisles, increases time spent in-store, and drives add-on sales.
Solutions Implemented:
Locations In-Store:
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- Storewide shelving and displays
Gallery
Project Summary
LED shelf and display lighting enhances product appearance and highlights the unique packaging designs across wine and spirits. By illuminating labels and contents and improving clarity across expansive assortments, lighting helps guide shopper attention and increases dwell time and new discovery purchases.
Impact at the Shelf
- Enhanced color vibrancy of contents and packaging design
- Elevated shopper perception of premium quality
- Improved shopper dwell time and new discovery purchases
Why It Works
In large-format retail environments, scale can overwhelm shoppers. Lighting helps simplify the experience — highlighting key products, improving clarity and label readability, and captivating shoppers to engage with products on the shelf.
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