Step inside Smoky’s Tobacco and Cigars in Knoxville, Tennessee, and you’ll find more than just cigars — you’ll find a vibe and premium experience. Since 1983, Smoky’s has been the go-to for aficionados who expect more from their guest experience. Smoky’s partnered with Lighting for Impact to create an enhanced look, feel, and store experience. The outstanding design result earned Smoky’s our 2024 Specialty Retailer of the Year Award.
A Lounge That Shines — Literally
Leather chairs, good company, and a wall of premium cigars are just the start. The Smoky’s team partnered with Lighting for Impact to add one more layer of luxury: boutique-style displays with enhanced lighting designed to make each cigar look like a masterpiece.
Using our LED downlighting across handcrafted wooden shelves, Smoky’s created a displays that provide guests with a unique experience. Think: the glow of a jewelry case, but with wrappers, labels, and craftsmanship in the starring role.
Watch this video to see the impact.
Why It Works
Great cigars deserve great presentation. When the light is just right, the experience is richer and more compelling. With Lighting for Impact’s solutions, Smoky’s elevated its visual merchandising without compromising its warm, club-like feel.
“Smoky’s took things to another level,” said Cam Cloeter, founder and president of Lighting for Impact. “They didn’t just install lighting; they used it to enhance their retail brand experience. It’s refined, immersive, and built entirely around the customer.”
Every shelf now tells a story, and every visit feels like something worth savoring.
A Toast to Smoky’s
We raise a glass (or a cigar) to Smoky’s Tobacco and Cigars for its commitment to lighting design excellence, and redefining what specialty retail can be. With its welcoming feel, world-class product assortment, and lighting that pulls it all together, Smoky’s sets the standard for what it means to create not just a store — but a destination.
Want to bring this kind of brilliance to your own retail experience? Explore Lighting for Impact’s award-winning solutions and see how the right lighting can make all the difference.
