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The Power Of Light

Retailers and brands are discovering how lighting in-store illuminates their merchandising.

Used strategically, lighting has the power to invite and communicate by drawing customers in, gracefully capturing and directing their attention, encouraging them to linger longer at product displays, and moving them to buy more — and more frequently. Lighting can dramatically improve presentation and drive more sales.  Here are what some of our customers have discovered:

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“Providing our customers, a great experience at checkout is mission-critical at Food Lion. We decided to install LED lighting on our checkout fixtures in 2015 and have done so ever since.  We simply put, the LED lighting “brightens our shopper’s experience and lifted sales”. Recently we illuminated our new Grab and Go area near the checkouts with LED lighting.  That too was a big success. LED lighting is a cost-effective way to drive home our point of difference in our stores.”

— Glenn G.

Center Store Merchandising & Planner Manager – Food Lion Inc.

“At Coborn’s, we empower employee owners to create unique shopping experiences, anticipate needs and exceed expectations for our guests. Checkout can be an area of frustration for our shoppers, thus a focus area for us. We added healthier options and illuminated the checkout area with LED lighting.

The impact of lighting at checkout was and continues to be amazing, both in terms of guest experience and the lift in sales we continue to enjoy.”

— Andy Knoblauch

- Sr. Vice President – Sales and Marketing – Coburn’s Inc.

“We are very pleased with the results of our new checkout program to date.  LED lighting on the new displays has enhanced product visibility and improved the overall checkout experience. Our strongest growth has been with confections and snacks.”

— Scott Willis

Director of Procurement and Merchandising – Brookshire Brothers

“We installed new checkout fixtures with LED lighting in May of 2019.  The lighting has created a better shopping experience by making the product packaging “pop” and easier for shoppers to find what they are looking for.  In addition, the sales impact has been extremely positive.  Now we are in the process of developing a similar solution for our self-checkout environments.”

— Regina Hemmele

Category Manager – Bashas’

“At Food City, checkout is a must shine area of the store to fulfill our mission and be the best store in town. We identified a sales gap opportunity at checkout and knew our merchandising could be more productive.

After considerable analysis, we decided to roll out a new checkout merchandising program with LED lighting. The results have been nothing short of amazing.  Shoppers love the look, and we love the sales increases. Once lighting was installed, sales surged by double digits and after a downturn from COVID, fewer shopping trips, and larger baskets, sales have now returned to growth.

Our current project is the expansion and rollout of self-checkout and we recognize that merchandising is equally critical at self-checkout. In our new self-checkout set, displays are illuminated with LED lighting.  Lighting has been a big success for Food City at checkout and now featured sections are illuminated throughout our stores.”

— Ross Purdy

Vice President – Center Store Merchandising – Food City

“Checkout is an important aspect of our business; at DeCA we want our customers to have a great experience when checking out.  The new checkouts look great, especially the way product is illuminated with LED lighting.  Before installing lighting, we tested the concept to ensure our customers liked the experience and the product did not melt from the lights.  We are very excited about our new checkouts and expect the sales lift will be substantial.”

— LaRue Smith

Defense Commissary Agency (DeCA) Category Manager, Baby, Health and Beauty Care, CPCM, Front End

“Army and Air Force Exchange Services operates 3100 retail locations world-wide serving our men and women in uniform.  Our goal was to create an exceptional experience for our customers at checkout.  We decided to install LED lighting on our new check stand fixtures. Lighting made a big difference in our stores with positive customers comments.  Best of all sales increased from day one and continue higher when compared to our previously non-lighted display fixtures.”

— David Arens

Division Merchandise Manager — Army and Air Force Exchange Services

Wall Washers | Metal Shelf
Wall Washers | Stand-Alone Shroud
Wall Washers | Illuminated Header Panel
Loss Prevention 10
Loss Prevention 8
Wall Washers | Existing Structure

The research is in…

Every major study on the impact of lighting at the point of sale has arrived at the same conclusion. Better lighting translates to better sales. In our own studies, our products have increased sales up to 57% when lighting is combined with other merchandising strategies and 5%-20% when lighting is the only variable changed. Those are the kind of numbers that have retailers around the country taking a much closer look at Lighting for Impact.

Lighting improves the customer experience in ways everyone can see.


92 percent of shoppers report a better shopping experience with lighting.

Lighting helps cut through the clutter, sets a mood, makes it easier for customers to find what they want, makes merchandise more appealing and improves overall store presentation. In a recent study, 92% of shoppers reported “a better overall shopping experience” in stores with lighting at checkout, an increase of 13.5% over stores without lighting. More than 50% of shoppers noticed the lighting and reported, “easier to find items I want, easier to see what is available, draws my attention, and makes merchandising look nice.”

Lighting improves shoppers’ perception of store appearance and value, and can help increase brand loyalty.

In retail, the only thing as important as today’s sales is tomorrow’s. LED lighting has been shown to improve shopper perceptions of both overall store appearance and a retailer’s overall pricing/value. This, combined with lighting’s ability to deliver a unique shopping experience, can help keep shoppers coming back.
Lighting for Impact

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