Lighting improves the customer experience in ways everyone can see.
Lighting helps cut through the clutter, sets a mood, makes it easier for customers to find what they want, makes merchandise more appealing and improves overall store presentation. In a recent study, 92% of shoppers reported “a better overall shopping experience” in stores with lighting at checkout, an increase of 13.5% over stores without lighting. More than 50% of shoppers noticed the lighting and reported, “easier to find items I want, easier to see what is available, draws my attention, and makes merchandising look nice.”
Lighting improves shoppers’ perception of store appearance and value, and can help increase brand loyalty.
In retail, the only thing as important as today’s sales is tomorrow’s. LED lighting has been shown to improve shopper perceptions of both overall store appearance and a retailer’s overall pricing/value. This, combined with lighting’s ability to deliver a unique shopping experience, can help keep shoppers coming back.