The Power Of Light
Retailers and brands are discovering how lighting in-store illuminates their merchandising.
Used strategically, lighting has the power to invite and communicate by drawing customers in, gracefully capturing and directing their attention, encouraging them to linger longer at product displays, and moving them to buy more — and more frequently. Lighting can dramatically improve presentation and drive more sales. Here are what some of our customers have discovered:
“Providing our customers, a great experience at checkout is mission-critical at Food Lion. We decided to install LED lighting on our checkout fixtures in 2015 and have done so ever since. We simply put, the LED lighting “brightens our shopper’s experience and lifted sales”. Recently we illuminated our new Grab and Go area near the checkouts with LED lighting. That too was a big success. LED lighting is a cost-effective way to drive home our point of difference in our stores.”
“At Coborn’s, we empower employee owners to create unique shopping experiences, anticipate needs and exceed expectations for our guests. Checkout can be an area of frustration for our shoppers, thus a focus area for us. We added healthier options and illuminated the checkout area with LED lighting.
The impact of lighting at checkout was and continues to be amazing, both in terms of guest experience and the lift in sales we continue to enjoy.”
“We are very pleased with the results of our new checkout program to date. LED lighting on the new displays has enhanced product visibility and improved the overall checkout experience. Our strongest growth has been with confections and snacks.”
“We installed new checkout fixtures with LED lighting in May of 2019. The lighting has created a better shopping experience by making the product packaging “pop” and easier for shoppers to find what they are looking for. In addition, the sales impact has been extremely positive. Now we are in the process of developing a similar solution for our self-checkout environments.”
“At Food City, checkout is a must shine area of the store to fulfill our mission and be the best store in town. We identified a sales gap opportunity at checkout and knew our merchandising could be more productive.
After considerable analysis, we decided to roll out a new checkout merchandising program with LED lighting. The results have been nothing short of amazing. Shoppers love the look, and we love the sales increases. Once lighting was installed, sales surged by double digits and after a downturn from COVID, fewer shopping trips, and larger baskets, sales have now returned to growth.
Our current project is the expansion and rollout of self-checkout and we recognize that merchandising is equally critical at self-checkout. In our new self-checkout set, displays are illuminated with LED lighting. Lighting has been a big success for Food City at checkout and now featured sections are illuminated throughout our stores.”
“Checkout is an important aspect of our business; at DeCA we want our customers to have a great experience when checking out. The new checkouts look great, especially the way product is illuminated with LED lighting. Before installing lighting, we tested the concept to ensure our customers liked the experience and the product did not melt from the lights. We are very excited about our new checkouts and expect the sales lift will be substantial.”
“Army and Air Force Exchange Services operates 3100 retail locations world-wide serving our men and women in uniform. Our goal was to create an exceptional experience for our customers at checkout. We decided to install LED lighting on our new check stand fixtures. Lighting made a big difference in our stores with positive customers comments. Best of all sales increased from day one and continue higher when compared to our previously non-lighted display fixtures.”
The research is in…
Lighting improves the customer experience in ways everyone can see.