The power of presentation should never be underestimated, especially when it comes to retail. The way your products are displayed can make or break a sale, and one often overlooked aspect of this presentation is shelf and display lighting. At Lighting for Impact, we understand the critical role well-designed lighting plays in a retail store’s success. In this article, we’ll explore the reasons why you should buy shelf lighting and offer practical tips on how to make your products shine on the shelves.
The Power of Shelf Lighting in Retail
Shelf lighting isn’t just about brightening up a space; it’s about creating an atmosphere that enhances the shopping experience and engages shoppers in a memorable way. When shoppers walk into a store where the products are bathed in a warm, inviting glow, they’re much more inclined to linger longer (dwell time) and ultimately make purchases. Moreover, studies have shown that effective shelf lighting can significantly boost sales. According to Luxreview, research has shown customers select twice as many items from shelving with integrated lighting than those with none. Lighting draws attention to specific products, highlights their features, and makes them stand out in a busy retail space. Whether you’re in the grocery, convenience, spirits and wine, specialty, discount, or hospitality industry, the right shelf lighting can make a world of difference. In retail, display lighting is essential as it serves to enhance the shopper’s first impression, last impression, and shopper engagement in between.
Understanding Different Types of Shelf Lighting
Before diving into the finer points of design and installation, it’s helpful to understand the various options available. LED, fluorescent, and halogen lights are commonly used in retail settings, but LED lighting offers distinct advantages. LED lighting is energy-efficient, long-lasting, and versatile. It consumes less electricity, thereby reducing operational costs, and its longevity means fewer replacements. Additionally, LED lights allow you to choose the perfect temperature to complement your products, whether you want to create a cool, modern ambiance or a warm, cozy atmosphere.
Planning Your Shelf Lighting Design
To make the most of your store’s shelf lighting, a well-thought-out plan proves helpful. Start by assessing the store’s layout and product placement. Consider the flow of foot traffic, focal points, and the overall ambiance you want to create.
An important aspect to consider is your brand identity and target audience. For example, a high-end boutique will have different lighting needs compared to a family-friendly supermarket. Your lighting should reflect your brand’s personality and values. Once you have a clear vision, you can start designing a lighting scheme that complements your products and store layout.
Installing LED Shelf Lighting
Installing LED shelf lighting is a straightforward and simple process, but attention to detail is essential for optimal results, which is where professional installation becomes invaluable. Lighting for Impact also offers affordable installation services nationwide, and we take care of everything from planning to completion. Should you choose to install your lighting yourself, we have you covered. We’ve made all of our lighting systems easy and straightforward to install, and you can find video and PDF tutorials on our website. To get you started on the right foot, here are a few tips:
- Measure and Plan: Measure your shelf dimensions and fixture height and make notes to determine quantities and other details you want to share in the ordering process. Photos are also always very helpful to share. Make note of available outlet locations.
- Gather Your Tools: Before installation, ensure you have all the necessary tools and equipment, including LED light fixtures, power components, and mounting materials. Power Installation: Follow the simple instructions for adding the LED power system(s) based on the display or gondola type.
- Installation: Securely attach the LED fixtures to the shelves according to your chosen solution.
- Wiring: Connect the lighting solution components to the power strip and use the included wire management components to secure and conceal wiring to maintain a clean and professional look.
- Test and Adjust: Once everything is connected, test the lighting and make any necessary final adjustments.
Shelf and display lighting transforms any retail space, making your display fixtures work harder and your assortments earn more attention from shoppers. The benefits, however, don’t stop there. Studies show display lighting not only enhances the overall shopper experience but positively influences shopper perception. Surveys show shoppers report lighted items “appear fresher,” and the store environment “seems cleaner.” This positive perception even extends to a shoppers’ impressions of quality, price, and value.
Buy Shelf Lighting with Lighting for Impact
Lighting for Impact offers a versatile range of lighting solutions designed to meet your specific needs. By understanding the impact of different lighting options, planning your design carefully, and implementing it effectively, you can easily create an experience that draws shoppers in, keeps them engaged, and increases their basket size. A better experience also helps foster shopper preference and loyalty. Many customers buy shelf lighting due to its ease of installation and excellent ROI.
Contact Lighting for Impact today at (844) 218-4112 to explore how we can illuminate your retail success. You’ll see your sales and profitability in a whole new light.
