Increasing Shopper Engagement with Retail Shelf and Display Lighting
The COVID-19 pandemic slowed down not only air travel but travel on America’s highways and byways as well. As a result, travel centers, convenience stores, and other businesses that depend on travel stops saw a decline in business. Luckily COVID fears have subsided, and life is relatively back to normal with ‘stay at home’ in the rear-view mirror.
This means more travelers in America’s gas stations, travel centers, and convenience stores. It also represents an opportunity to increase sales and profitability in these stores by making the in-store experience more appealing to shoppers. Simple lighting upgrades are proven to positively impact ATV (average transaction value).
One of the best and simplest ways to increase the profitability of your store or travel center is with a retail LED shelf and display lighting upgrade.
Here’s the why and how of lighting upgrades for convenience stores, truck stops, and travel centers:
Why Retail Lighting Upgrades Matter
Most travelers stop on a road trip for one of two main reasons and we all know what they are. To refuel and to use the restrooms. However, that brief layover on a drive represents a real opportunity for sales. This is the reason why we’ve seen America’s gas stations and travel centers transform and become bigger and more modern, offering more products and services than in the past.
Part of those updates include retail lighting enhancements for shoppers — and the retailer benefits delivered from them. Think back to the last time you entered a large travel center or a bigger gas station with a shop inside. What would that experience have looked like 20 years ago? Technological advancements with innovative LED lighting make illumination easy, affordable, and a popular addition to today’s store design.
The trend is clear. America’s service stations, travel centers, and truck stops are getting bigger, brighter, cleaner, and more modern. Most importantly, they’re becoming more and more appealing to shoppers. That means shoppers are sharing more time browsing and more money spending on their favorites and new discoveries — driving ATVs higher.
How Your Store or Travel Center Can Benefit Most from Retail Lighting Upgrades
Since the evolutionary path of convenience stores, truck stops, and travel centers is to create a brighter, safer, and more welcoming space, what can you do to develop benefits for your business?
The answer is simpler than you think. Retail lighting upgrades are the best place to start — offering the best ROI with quick payback. There are few upgrades you can make that can readily deliver the same ROI and results that a retail lighting upgrade can, and the best part? It’s easy!
Adding affordable, easy-install shelf and display lighting is the best way to better leverage your existing assets. You may have done a great job of building out a new area in your shop for profitable items. It may be hot or ready-to-eat meals, a coffee station, or a frozen food aisle. Maybe you created a new aisle with small electronics and accessories like iPhone chargers, headphones, and earbuds. Whatever it may be — it’s unlikely to perform and turn the profit you hoped for unless it’s well-lit, attention-grabbing, clean, and modern-looking.
Another huge opportunity made possible by innovative LED display lighting is transforming loss prevention cases. Combating the rise of shrink has many retailers resorting to locked cases or cages. If these treatments are poorly lighted, however, then your assortments are hiding in the shadows. Easy to see is easy to buy! Transforming hidden premium assortments into “featured” displays can really make a difference.
Simple LED Lighting Upgrades for Convenience, Service Stations, Travel Centers, Truck Stops, and More
The list below highlights several solutions from our portfolio ideal for the many different merchandising designs that captivate and delight the on-the-go shopper. All are easy to install and include solutions for metal, wire, wood, glass, and more. Applications also include options for illuminating pegged merchandising and pusher systems.
- Q-Channel Lighting: Q-channel lighting installs in seconds with no tools required, and illuminates up and down, giving items on the shelf extra attention and instant appeal.
- C-Channel Lighting: C-channel lighting is an extremely versatile, durable, and cost-effective downlighting method to modernize your store’s appearance with on-shelf illumination.
- W-Channel Lighting: LED W-channel lighting offers a unique way to direct shoppers’ attention with up/down shelf edge lighting perfect for pegged displays and pusher systems.
- Overhead Lighting: LED Valance lighting and our innovative Wall Washers offer versatile ways to brighten up your store, make it look more modern, and illuminate display walls, pegged assortments, and open air displays.
Lighting for Impact: Lighting Your Way to Increased Profitability
At Lighting for Impact, we provide innovative retail lighting solutions that offer exceptional return on investment. Cost-effective, easy-install, long-lasting, and energy-efficient LED retail lighting is here to stay. Shelf and display lighting has evolved into a modern retail best practice with studies reporting sales increases and surveys showing improved shopper perception of quality, freshness, and value.
Retail lighting upgrades with modern LED systems are a win-win proposition. They instantly make your store, station, center, or stop more visually appealing to shoppers. Not only do our lighting solutions help bring shoppers through your doors — they also help keep them engaged longer and direct them toward your most profitable products and merchandising displays.
If you have questions about any of our retail lighting solutions, please contact us online or call us at (844) 218-4112.
