A Competitive Edge for Your Beer, Wine, and Liquor Sales
Whether you operate a convenience store, supermarket, or liquor store, you’re likely aware that beer, wine, and liquor sales are a profit center. Even when inflation is high and shoppers have become thriftier with their disposable income — beer, wine, and liquor sales are less affected than most other non-essentials.
At the same time, the competition for those liquor, beer, and wine shoppers is fierce. It simply isn’t enough to keep your usual stock in inventory, run the occasional sale, and hope for the best. If you want your liquor store or convenience store to thrive — LED retail lighting simply must be part of your game plan.
Why LED Retail Lighting is a Must for Beer and Liquor Vendors
All marketing relies heavily on appearances. But this is even more true when it comes to non-essential and impulse purchases. While beer, wine, or liquor may be a regular feature of some people’s monthly shopping lists — you know as a retailer that those sales are never to be taken for granted.
Buying beer, wine or liquor has a psychological component too. If it didn’t everything would just come in a generic, non-descript aluminum can. Instead, we have beautiful bottles of wine in many shapes and sizes with artwork on the labels. We have liquor bottles in a thousand different forms, colors, and styles designed to capture the shopper’s attention.
LED retail lighting is a must-have for wine, liquor, and beer vendors because:
- LED lighting adds allure that can direct your shoppers to the most profitable wines and liquor.
- Energy-efficient LED lighting makes the entire space look more modern and appealing.
- On-shelf and display lighting makes labels, descriptions, and prices easier to read.
- Uplighting and other directional lighting can make bottles and their contents appear to glow, drawing the eye.
How Beer, Liquor, and Wine Retailers Boost Sales with LED Retail Lighting
So, the manufacturer has done their part by creating the product and putting it in attractive packaging. Now it’s up to you, the retailer, to present it in the best possible light. When we say light, we don’t just mean that figuratively. How you display products makes a substantial difference to your bottom-line profits and sales — and LED retail lighting plays a critical role in that.
The keys to boosting your wine, beer, and liquor sales lie in drawing shoppers to your most popular and profitable products. It’s also important to create a pleasing ambiance that leads shoppers to want to spend more time in your wine shop, liquor store, or beer cave.
This is why the most successful beer and wine retailer shops are brightly lit with crisp LED lighting that communicates modernity and cleanliness. Clean, well-lit, open aisles and elegant displays showcase your products in their best light and encourage shoppers to savor and enjoy — increasing dwell time and ultimately raising your average transaction value (ATV).
Display and LED Lighting Solutions for Wine and Liquor Sales
- Uplit Panels and Panel Lights: Uplit panels and panel lights are absolutely ideal for liquor and wine displays. They add an ultra-chic, modern glow that highlights the color and form of liquor and wine bottles beautifully.
- Backlit Header Panels: Backlit header panels do a wonderful job of communicating brand identities, categories, or what product niche you have in a certain area of the store.
- Q-Channel Lighting: Q-channel lighting installs quickly and easily, and brightens up the products on the shelf display with a beautiful and inviting glow of LED light.
- Overhead Lighting: Overhead valance lighting and wall washers are a perfect complement to a liquor store, display wall section, or full-aisle gondola
Lighting the Way Towards Greater Wine & Liquor Sales
Lighting for Impact’s advanced retail LED lighting solutions deliver extraordinary return on investment. They not only save money on electricity bills, they last far longer than incandescent or fluorescent bulbs.
But that’s just the beginning. The real appeal of LED retail lighting for shop owners is the effect they have on shopper behavior. Clean and bright LED retail lighting makes your store look more modern and inviting. Well-placed directional and LED shelf lighting makes products pop and draws shoppers’ eyes, inviting them to your most profitable items on display.
We’d love the opportunity to help “lift your spirits” and modernize the in-store environment. If you have questions about any of our retail lighting solutions, please contact us online or call us at (844) 218-4112.
